Dubai Telegraph - Nollywood meets Bollywood: filmmaker fuses Indian, Nigerian culture

EUR -
AED 4.184217
AFN 71.778596
ALL 94.26058
AMD 418.558169
ANG 2.039871
AOA 1044.771654
ARS 1684.037898
AUD 1.652409
AWG 2.052229
AZN 1.941395
BAM 1.955605
BBD 2.29677
BDT 140.265982
BGN 1.926481
BHD 0.429957
BIF 3386.861518
BMD 1.139336
BND 1.475553
BOB 7.880212
BRL 5.89839
BSD 1.140386
BTN 107.036303
BWP 15.497451
BYN 3.307369
BYR 22330.988246
BZD 2.293471
CAD 1.616661
CDF 2583.449152
CHF 0.922361
CLF 0.026741
CLP 1051.03496
CNY 7.745378
CNH 7.752824
COP 3917.408495
CRC 517.748256
CUC 1.139336
CUP 30.192408
CVE 110.253981
CZK 24.27816
DJF 203.069705
DKK 7.480658
DOP 67.003304
DZD 152.015808
EGP 56.43136
ERN 17.090042
ETB 183.850126
FJD 2.581854
FKP 0.863251
GBP 0.863068
GEL 3.01359
GGP 0.863251
GHS 12.857715
GIP 0.863251
GMD 83.171943
GNF 9992.001402
GTQ 8.700131
GYD 238.656149
HKD 8.935301
HNL 30.511951
HRK 7.539903
HTG 149.045104
HUF 354.163079
IDR 20349.226973
ILS 3.420345
IMP 0.863251
INR 107.508332
IQD 1493.850705
IRR 1566872.020062
ISK 144.115067
JEP 0.863251
JMD 179.602051
JOD 0.807834
JPY 184.293362
KES 147.565252
KGS 99.635383
KHR 4577.542521
KMF 494.472282
KPW 1025.40292
KRW 1749.211811
KWD 0.35275
KYD 0.950305
KZT 553.304703
LAK 25030.498458
LBP 102119.294221
LKR 383.321691
LRD 207.719241
LSL 18.745127
LTL 3.364164
LVL 0.689173
LYD 7.320268
MAD 10.693231
MDL 20.218979
MGA 4823.517939
MKD 61.628841
MMK 2391.763716
MNT 4078.406228
MOP 9.211779
MRU 45.511452
MUR 53.834064
MVR 17.603174
MWK 1977.402379
MXN 19.943172
MYR 4.65765
MZN 72.807828
NAD 18.745127
NGN 1567.875065
NIO 41.965806
NOK 11.31707
NPR 171.257885
NZD 2.017953
OMR 0.438079
PAB 1.140386
PEN 3.888611
PGK 5.0045
PHP 69.855021
PKR 317.362483
PLN 4.291823
PYG 6960.304389
QAR 4.156785
RON 5.244483
RSD 117.36827
RUB 89.906115
RWF 1670.033097
SAR 4.282472
SBD 9.173881
SCR 16.016599
SDG 683.602068
SEK 11.094411
SGD 1.474533
SHP 0.850629
SLE 28.259714
SLL 23891.313258
SOS 651.734866
SRD 42.70578
STD 23581.957684
STN 24.497552
SVC 9.978003
SYP 125.933213
SZL 18.734128
THB 38.028805
TJS 10.554045
TMT 3.987676
TND 3.379962
TOP 2.743248
TRY 53.039861
TTD 7.750225
TWD 36.299026
TZS 2999.100271
UAH 51.186584
UGX 4185.581694
USD 1.139336
UYU 45.775425
UZS 13697.631062
VES 707.246307
VND 29964.540351
VUV 135.81961
WST 3.168359
XAF 655.89145
XAG 0.019435
XAU 0.00028
XCD 3.079113
XCG 2.055195
XDR 0.815718
XOF 655.89145
XPF 119.331742
YER 271.874128
ZAR 19.354809
ZMK 10255.396502
ZMW 20.541947
ZWL 366.865771
  • CMSC

    -0.1160

    21.93

    -0.53%

  • BCC

    1.2600

    81.02

    +1.56%

  • CMSD

    -0.1600

    21.77

    -0.73%

  • BCE

    -0.2800

    22.92

    -1.22%

  • JRI

    0.2100

    12.79

    +1.64%

  • NGG

    -0.4100

    83.01

    -0.49%

  • RIO

    -1.3700

    93.74

    -1.46%

  • VOD

    0.0300

    13.89

    +0.22%

  • RBGPF

    3.7000

    65

    +5.69%

  • GSK

    0.6100

    52.5

    +1.16%

  • RELX

    0.4200

    31.34

    +1.34%

  • AZN

    2.7300

    188.41

    +1.45%

  • RYCEF

    0.3900

    18.39

    +2.12%

  • BTI

    0.2800

    62.76

    +0.45%

  • BP

    -0.5900

    37.13

    -1.59%

Nollywood meets Bollywood: filmmaker fuses Indian, Nigerian culture
Nollywood meets Bollywood: filmmaker fuses Indian, Nigerian culture / Photo: OLYMPIA DE MAISMONT - AFP

Nollywood meets Bollywood: filmmaker fuses Indian, Nigerian culture

The greeting "namaste" associated with yoga and the Pidgin word for trouble, "wahala", widely used across the world thanks to Afrobeats, speak to Indian and Nigerian influences on the English language.

Text size:

But the film industries of the two countries, each regional behemoths, have rarely crossed cultures.

Indian-Nigerian filmmaker Hamisha Daryani Ahuja, however, did just that, naming her first movie -- aimed at bringing together the world's two largest film industries, Bollywood and Nollywood -- "Namaste Wahala".

"Nollywood has grown up on Bollywood," the Mumbai-born, Lagos-raised Ahuja told AFP in an interview, referring to the popularity of Bollywood films in Nigeria.

"How come they never come together?" she said.

Her film became a global hit when it was released by Netflix during the Covid-19 pandemic -- signalling the start of a collaboration between the two massive movie sectors.

Indian Prime Minister Narendra Modi even mentioned the film during his visit to Nigeria in late 2024.

And another "Namaste Wahala" film is now in the works, Ahuja revealed.

Since the 2020 release of her debut film, Ahuja has also had a Netflix series called "Postcards" and is preparing to premiere "Simi and Friends" this year.

With no formal movie-making training, "Namaste Wahala" -- a cross-cultural rom-com whose title means "Hello trouble" -- was "her schooling" in film, she said.

Shot in Lagos, it is about an Indian investment banker who falls in love with a Nigerian lawyer -- and their parents' struggle to accept their union.

A potpourri of languages, actors switch between English, Pidgin and Hindi.

"I decided to jump in without a thought," she recalled during a recent interview in the bustling mega-metropolis of Lagos, where she lives.

- 'Our cultures are so similar' -

India and Nigeria combined are probably the world's biggest diaspora, "we have mass populations but more than that, but maybe less tangible, our culture is so loud", the 41-year-old said.

Nollywood is the second-most prolific film industry in the world after Bollywood in the sheer number of films it pumps out each year.

Ahuja, a mother of two young boys, is putting the final touches to the animated "Simi and Friends", which is also packed with Indo-Nigerian cultural content.

The protagonist is a toddler, the daughter of a Nigerian father and an Indian mother. Her tiffin has plantain and samosas, the two countries' staple snacks.

"It's fun, it's light," Ahuja said. "I'm bringing India and Nigeria together because it just works. People love it. People see themselves."

"Our cultures are so similar. And I think that is also why Nigerians grew up on Bollywood because they recognise it, it's more conservative, more family tradition, more values" than Hollywood in the United States, she said.

- Afrobeats -

While not a direct sequel, her new "Namaste Wahala" movie includes heavy doses of Afrobeats -- a major Nigerian cultural export and one of the world's most influential and fast-growing musical genres.

"I am now marrying modern day with the 90s for 'Namaste Wahala 2.0'," Ahuja said.

She added she was confident the Afrobeats music featured in her new production would also strike a chord with Indian audiences, recalling having heard Nigerian singer Rema's hit "Calm Down" played in a Mumbai hotel lobby.

Asked whether she had encountered challenges in producing cross-culturally, she acknowledged that it could throw up surprises.

An Indian actor in one of the casts expected a "vanity van" akin to a five-star hotel to hang out, change and do make-up between shoots, she said.

Such a thing didn't exist in Lagos at the time.

Looking for Nigerian food while on a shoot in India is not always easy either.

"When I took my Nigerian actors to India, we had to go and source Nigerian food because the palette, even though we all like spice, it's not the same," Ahuja said.

Aside from being the director, producer and at times actor, "I'm also the translator, and not necessarily only the language, but culture" too, she added.

Y.Al-Shehhi--DT