Dubai Telegraph - Nollywood meets Bollywood: filmmaker fuses Indian, Nigerian culture

EUR -
AED 4.287813
AFN 76.467155
ALL 96.50587
AMD 445.925216
ANG 2.090378
AOA 1070.639619
ARS 1705.252097
AUD 1.743853
AWG 2.101583
AZN 1.981866
BAM 1.955919
BBD 2.354443
BDT 142.848689
BGN 1.945943
BHD 0.440116
BIF 3459.21042
BMD 1.167546
BND 1.498091
BOB 8.095458
BRL 6.293542
BSD 1.168971
BTN 105.135945
BWP 15.611883
BYN 3.437009
BYR 22883.902005
BZD 2.351043
CAD 1.619444
CDF 2620.559466
CHF 0.931112
CLF 0.026653
CLP 1045.607331
CNY 8.169611
CNH 8.149985
COP 4375.962485
CRC 581.132861
CUC 1.167546
CUP 30.93997
CVE 110.271235
CZK 24.279703
DJF 208.172663
DKK 7.471851
DOP 74.204196
DZD 151.73777
EGP 55.18943
ERN 17.51319
ETB 182.055586
FJD 2.650562
FKP 0.86671
GBP 0.868362
GEL 3.134856
GGP 0.86671
GHS 12.597712
GIP 0.86671
GMD 85.230526
GNF 10233.666329
GTQ 8.960507
GYD 244.57383
HKD 9.098161
HNL 30.809256
HRK 7.532312
HTG 153.079312
HUF 384.840101
IDR 19645.713117
ILS 3.709831
IMP 0.86671
INR 104.993269
IQD 1531.393153
IRR 49182.876305
ISK 147.203649
JEP 0.86671
JMD 185.060465
JOD 0.827823
JPY 183.037374
KES 150.613405
KGS 102.094312
KHR 4694.285549
KMF 493.281479
KPW 1050.78888
KRW 1695.032038
KWD 0.358833
KYD 0.974159
KZT 596.556288
LAK 25261.536634
LBP 104681.15854
LKR 362.512051
LRD 209.253625
LSL 19.204068
LTL 3.44746
LVL 0.706237
LYD 6.335385
MAD 10.776009
MDL 19.545189
MGA 5400.305369
MKD 61.530561
MMK 2451.729854
MNT 4156.321471
MOP 9.37467
MRU 46.560832
MUR 54.383916
MVR 18.038497
MWK 2027.014621
MXN 20.971637
MYR 4.743158
MZN 74.592762
NAD 19.204068
NGN 1664.675333
NIO 43.022617
NOK 11.790137
NPR 168.193021
NZD 2.031022
OMR 0.448915
PAB 1.169166
PEN 3.930139
PGK 4.985282
PHP 69.079063
PKR 330.415384
PLN 4.209108
PYG 7893.480153
QAR 4.262041
RON 5.087698
RSD 117.318542
RUB 93.986667
RWF 1703.796344
SAR 4.378423
SBD 10.033934
SCR 16.011243
SDG 702.282126
SEK 10.758961
SGD 1.499462
SHP 0.875962
SLE 28.142842
SLL 24482.860559
SOS 666.937713
SRD 44.617801
STD 24165.845362
STN 24.501385
SVC 10.228622
SYP 12912.562659
SZL 19.199086
THB 36.824082
TJS 10.854114
TMT 4.098087
TND 3.415193
TOP 2.811171
TRY 50.26788
TTD 7.925482
TWD 36.841213
TZS 2907.189927
UAH 50.04613
UGX 4212.238187
USD 1.167546
UYU 45.522574
UZS 13990.85105
VES 363.739091
VND 30671.433963
VUV 140.733111
WST 3.238654
XAF 655.994094
XAG 0.015553
XAU 0.000264
XCD 3.155352
XCG 2.106828
XDR 0.815846
XOF 655.996904
XPF 119.331742
YER 278.400864
ZAR 19.2693
ZMK 10509.317896
ZMW 23.35042
ZWL 375.949342
  • SCS

    0.0200

    16.14

    +0.12%

  • RYCEF

    0.1100

    17.01

    +0.65%

  • RBGPF

    -0.2200

    81.57

    -0.27%

  • CMSC

    0.0100

    23

    +0.04%

  • GSK

    0.0600

    50.62

    +0.12%

  • BTI

    -0.7700

    53.29

    -1.44%

  • VOD

    0.4400

    13.97

    +3.15%

  • NGG

    -0.2000

    79.39

    -0.25%

  • RIO

    -0.3500

    84.88

    -0.41%

  • BCE

    0.0500

    23.33

    +0.21%

  • BP

    -0.6900

    33.67

    -2.05%

  • JRI

    -0.0500

    13.64

    -0.37%

  • CMSD

    0.0900

    23.6

    +0.38%

  • BCC

    -3.4700

    73.47

    -4.72%

  • AZN

    0.2000

    95.16

    +0.21%

  • RELX

    0.5000

    42.18

    +1.19%

Nollywood meets Bollywood: filmmaker fuses Indian, Nigerian culture
Nollywood meets Bollywood: filmmaker fuses Indian, Nigerian culture / Photo: OLYMPIA DE MAISMONT - AFP

Nollywood meets Bollywood: filmmaker fuses Indian, Nigerian culture

The greeting "namaste" associated with yoga and the Pidgin word for trouble, "wahala", widely used across the world thanks to Afrobeats, speak to Indian and Nigerian influences on the English language.

Text size:

But the film industries of the two countries, each regional behemoths, have rarely crossed cultures.

Indian-Nigerian filmmaker Hamisha Daryani Ahuja, however, did just that, naming her first movie -- aimed at bringing together the world's two largest film industries, Bollywood and Nollywood -- "Namaste Wahala".

"Nollywood has grown up on Bollywood," the Mumbai-born, Lagos-raised Ahuja told AFP in an interview, referring to the popularity of Bollywood films in Nigeria.

"How come they never come together?" she said.

Her film became a global hit when it was released by Netflix during the Covid-19 pandemic -- signalling the start of a collaboration between the two massive movie sectors.

Indian Prime Minister Narendra Modi even mentioned the film during his visit to Nigeria in late 2024.

And another "Namaste Wahala" film is now in the works, Ahuja revealed.

Since the 2020 release of her debut film, Ahuja has also had a Netflix series called "Postcards" and is preparing to premiere "Simi and Friends" this year.

With no formal movie-making training, "Namaste Wahala" -- a cross-cultural rom-com whose title means "Hello trouble" -- was "her schooling" in film, she said.

Shot in Lagos, it is about an Indian investment banker who falls in love with a Nigerian lawyer -- and their parents' struggle to accept their union.

A potpourri of languages, actors switch between English, Pidgin and Hindi.

"I decided to jump in without a thought," she recalled during a recent interview in the bustling mega-metropolis of Lagos, where she lives.

- 'Our cultures are so similar' -

India and Nigeria combined are probably the world's biggest diaspora, "we have mass populations but more than that, but maybe less tangible, our culture is so loud", the 41-year-old said.

Nollywood is the second-most prolific film industry in the world after Bollywood in the sheer number of films it pumps out each year.

Ahuja, a mother of two young boys, is putting the final touches to the animated "Simi and Friends", which is also packed with Indo-Nigerian cultural content.

The protagonist is a toddler, the daughter of a Nigerian father and an Indian mother. Her tiffin has plantain and samosas, the two countries' staple snacks.

"It's fun, it's light," Ahuja said. "I'm bringing India and Nigeria together because it just works. People love it. People see themselves."

"Our cultures are so similar. And I think that is also why Nigerians grew up on Bollywood because they recognise it, it's more conservative, more family tradition, more values" than Hollywood in the United States, she said.

- Afrobeats -

While not a direct sequel, her new "Namaste Wahala" movie includes heavy doses of Afrobeats -- a major Nigerian cultural export and one of the world's most influential and fast-growing musical genres.

"I am now marrying modern day with the 90s for 'Namaste Wahala 2.0'," Ahuja said.

She added she was confident the Afrobeats music featured in her new production would also strike a chord with Indian audiences, recalling having heard Nigerian singer Rema's hit "Calm Down" played in a Mumbai hotel lobby.

Asked whether she had encountered challenges in producing cross-culturally, she acknowledged that it could throw up surprises.

An Indian actor in one of the casts expected a "vanity van" akin to a five-star hotel to hang out, change and do make-up between shoots, she said.

Such a thing didn't exist in Lagos at the time.

Looking for Nigerian food while on a shoot in India is not always easy either.

"When I took my Nigerian actors to India, we had to go and source Nigerian food because the palette, even though we all like spice, it's not the same," Ahuja said.

Aside from being the director, producer and at times actor, "I'm also the translator, and not necessarily only the language, but culture" too, she added.

Y.Al-Shehhi--DT